“Once You Know How To Sell To 10,000
People In The Same Amount Of Time It Personally
Takes You To Sell To One Person…
You Will Never Have A “Duplication Problem” Again”
You know that feeling when you’re out having coffee with a friend… or you bump into someone you know at the grocery store… and you think to yourself, “I really need to talk to this person about my opportunity. I haven’t done anything yet to build my business today?”
And then, afterwards, when you fail to share your opportunity with them, you feel really guilty about it because you know you’re not any closer to your dreams of residual income?
How would you like to never have that feeling again?
Let’s face it.
We all hate talking to people who aren’t interested in our opportunity, and none of us would do it if we knew there was a better option available.
It’s about as enjoyable as chewing on broken glass and somehow, at a gut level it just doesn’t feel right.
So Why Do We Force Ourselves To Do It?
Well, a lot of us have been given the impression that it’s simply the only way to do this business.
Many of us have been told that the very core of network marketing, the very reason it’s so powerful, are the one-to-one relationships that allow us to immediately connect with our prospects and have our message heard above everyone else’s.
Remove the “one-on-one” aspect and you no longer have network marketing.
There are three main reasons we’re repeatedly ingrained with the idea that this form of direct selling is superior to all others:
- *t’s more effective than other forms of advertising.
- It’s the only way “the little guy” can compete with the big companies and build a business today.
- It’s duplicateable.
But is all this really true?
Let’s take a look at each one of these arguments.
#1. “Direct selling is more effective than other forms of advertising.”
The average person today is busier than ever before and the amount of things competing for our attention is at an all time high.
We’re constantly bombarded with as many as 1,600 to 3,000 different ads or marketing messages every single day.
Because of this, we’re told that the only way to cut through all the noise and get people’s attention is through personal, pre-existing relationships.
An individual is actually able to get much better market penetration with their “circle of influence” than a big company with a huge advertising budget because “people buy from those they know, like and trust.”
Right?
Now, at face value, this seems to make really good sense.
But if you’ve made even the smallest attempt at expanding your business through your warm market, you know that something’s not quite right with this picture.
Were you greeted with open arms by every friend, family member, coworker, referral and
acquaintance you’ve ever tried to prospect?
Did they happily whip out their checkbook and immediately buy from you because they know you or because you’re a friend of a friend?
Probably not.
In fact, you’re probably more familiar with the experience of being avoided or shunned by people the moment they found out what your real motives for talking with them were.
So much for “cutting through all the noise” right?
So why doesn’t it all play out perfectly the way it should? Why the big disconnect between theory and reality?
It’s because…
Direct Selling, Regardless Of Whether
Or Not You Already Know Someone, Is
Still A Form Of Interruption Marketing
You’re still intruding on people’s lives with the one thing people hate almost more than anything else: An unwanted sales pitch.
Sure, you’ll be able to get your foot in the door because they know who you are… but it doesn’t matter if you’re their best friend or a total stranger, once you hit them up with a sales pitch, all of that goes out the window!
You’ve just placed yourself in the same category as all the other solicitors they ignore! It completely voids the fact that you have any kind of relationship with them.
Any trust between the two of you has been damaged because people don’t like being taken advantage of. And that’s how they feel when you assume that they’ll automatically give you their money just by virtue of the fact that you know them.
Especially if you’ve used some sneaky, bait-and-switch “I just want you to evaluate what I’m doing” or “I can’t explain it, you’ve just gotta come and see it for yourself” tactic that many uplines teach and employ.
(Deep down inside we all know this instinctively because that’s not how we would want to be treated. That’s why it just doesn’t feel right when we push our stuff on people.)
More importantly…
Any Pre-Existing Relationship You Have With
Anyone Is Completely Meaningless If They
Don’t Already Want What You’re Selling
This is the most important and fundamental rule of marketing and it’s prerequisite to everything else.
If you’re not abiding by this rule, NO form of advertising is going to work.
In fact, person-to-person is actually the worst form of advertising for practicing this sort of “interruption marketing” because with something like television or a magazine ad, your prospect can simply change channels or turn the page if they’re not interested. No big deal.
But nothing is more uncomfortable than having to turn someone down who won’t take “no” for an answer. Especially when you’re trying to be careful and polite about it because that someone is your friend.
It’s also a lot harder and more wearing on you because you personally have to deal with the rejection over and over again (another thing that we humans don’t do well with), as opposed to an ad that couldn’t care less.
While the whole point of direct selling is supposed to be to allow you to breakthrough all the other advertising clutter, there’s actually a much better and more natural way to accomplish this.
Effectively getting someone to listen to you has nothing to do with communicating at a one-to-one level.
It’s all about whether or not you’re tapping into a need or desire that already exists.
If you’re not offering them something that they’re already highly interested in, you’re not going to be able to hold their attention and you’re certainly not going to get them to take action.
The REAL KEY to getting and keeping your prospect’s undivided attention is to deliver laser-targeted messages to them at the exact moment that they’re looking for answers.
Good Marketing Is About Delivering The Right
Message, To The Right Person, At The Right Time.
This is how you stand out from the crowd and the internet allows you to do this like no other advertising medium in history because what are people doing when they go on the internet?
Searching for information!
This is the exact state of mind you need someone to be in in order for them to be receptive to your offer – not when they’re having dinner or out grocery shopping.
The very nature of the internet is that people go on it to look for answers. It’s like a giant virtual yellow pages, except infinitely better and more powerful (in ways that I’ll talk about more in future emails).
It’s THE perfect pool of prospects – warmer and more receptive than any “warm” market.
Which brings us to the next point…
#2. “One-to-one marketing is the only way “the little guy” can compete with the big companies and build a business today.”
We would all love to advertise and have business come to us if we could right?
However, we’re told that the average person just can’t afford to do normal advertising like “the big boys” can and one-to-one, word of mouth marketing is really the only option available to us small home based business owners who don’t have a lot of money to start with.
Now, 20 years ago when everything was offline this *MIGHT* have been true…
But today with the internet, this argument is simply outdated and no longer valid.
Reaching mass audiences of hundreds of thousands of people with an advertising campaign in the offline world can cost as much as a small house.
With The Internet, These Same Numbers And Results
Can Be Achieved For Nothing Or Next To Nothing
Let me give you some examples…
- To take out a full page ad in The Washington Post, which has over 2.4 million readers, you will need to fork over a hefty $100,000.
On the other hand, The Milwaukee Journal Sentinel, which has a circulation of about 370,000 readers, will only cost you $15,000.* A typical full page ad in most magazines will cost you anywhere from $20-40 CPM. This means ‘Cost Per Thousand’ – the cost per thousand viewers or readers. So if you want your ad to be seen by roughly 100,000 people, it may cost anywhere from
$2-4,000. - * Depending on the type of postage you use and a few other things like printing, paper, mailing list rental and lettershopping, having your offer sent to 100,000 people through direct mail can be in the neighborhood of $50,000 or more.
* With production costs and air time, a 28 minute infomercial can easily run you up a good $200,000.
Now, compare this with similar methods on the internet:
Youtube
Cost: Free.
Reach: Sky’s the limit. Just now as I’m writing this email I went and looked up some videos about how to start a home based business and found a bunch that have gotten
54,542 views… 34,197 views… 74,907 views… 12,959 views… etc. All of them were done by individuals in their home. None of them were done by big corporations.
Article Marketing
Cost: Free if done manually, or for less than $200 you can have a good professional service do it for you for an entire year.
Reach: Hundreds of websites with thousands of regular visitors pick up your articles and distribute them.
Here are some recent comments about article marketing from someone who purchased the Renegade Network Marketer:
“Averaging About $4,000/mo In Sales”
“Ann…
By the way, I am averaging about $4,000 a month in sales, and only spending about $28/month to do that. Out of that, $19 is to keep Aweber getting my newsletter out, and the rest is my monthly fees for my website and blog. Really, I don’t spend anything
on marketing yet.It’s all article marketing, blogging, and newsletter stuff.
I’m averaging about a 94% profit margin!”
-Scott Rogers
Duncanville, TX
Banner Advertising
Cost: $1-5 per thousand impressions, depending on the websites you advertise with (an impression is when your ad is shown) So to have your ad shown 100,000 times would cost between $100-500.
Natural search engine listings (Google, Yahoo, MSN, etc)
Cost: Time.
Reach: Thousands to millions depending on the search terms you’re targeting.
Ezine Advertising
An “ezine” is an online newsletter and when you advertise with one, your offer gets emailed to the entire list of subscribers. This is one of the most effective methods for targeting huge crowds of people who are interested in your offer. There are
hundreds of home based business/network marketing ezines you can advertise with, but here are just a few examples that I found in about 10 minutes of looking through an ezine directory:
-$150 to have your ad sent to 470,000 subscribers
-$135 to have your ad sent to 280,000 subscribers
-$99 to have your ad sent to 100,000 subscribers
-$50 to have your ad sent to 37,000 subscribers
-$35 to have your ad sent to 20,000 subscribers
With the internet, anyone can advertise like the big companies, and in fact, in many cases, the “little guy” can do it a lot better.
Most Fortune 500 companies are just now starting to get up to speed on strategies and techniques that were being talked about and used with tremendous success 5-10 years ago by pioneering individuals and small home based business owners.
This may sound surprising, but did you know that during the 21st Century, 90% of the most significant breakthroughs and discoveries in science and business came from small businesses?
Why?
Because it’s very difficult for large, slow-moving, bureaucratic corporations to adapt and change.
The Fortune 500s and the Inc 500s – just like the vast majority of MLM companies – failed to adapt to the internet and are now playing catch up. (Actually, they failed to allow their
DISTRIBUTORS to adapt to the internet).
Is it really any surprise that the warm/cold market approach has become outdated?
After all, network marketing was first conceived of well over 50 years ago.
Things change. Techniques change. That’s okay.
This does NOT mean that MLM itself is outdated, just the methods that people are being taught to use. It’s more powerful now than ever, when combined with effective marketing strategies.
One more thing about this idea that home based business owners can’t advertise like the big companies can…
Notice how I said that “20 years ago when everything was offline this *MIGHT* have been
true…?”
Well, the reason I say “might” is because if you advertise like MOST distributors do, this statement is true.
You WILL lose money. Every time.
When Done Wrong, Any Kind Of Marketing
Is Expensive – Even Warm Market Prospecting
Which Is Supposed To Be Free
Most MLMers lose money because they don’t know WHAT to advertise (hint: it’s not your
opportunity).
However, when done correctly, all of your advertising expenses become a complete non-
issue.
Read that again.
WHEN DONE RIGHT…
COST IS IRRELEVANT.
Yes, even the most expensive kinds like direct mail.
If this sounds like something you’d like to learn how to do, you need to check out my book The Renegade Network Marketer.
In it, I show you EXACTLY how to have all of your advertising immediately pay for itself so that you have no out-of-pocket expenses – regardless of how big or small it is.
You’re really at a huge disadvantage if you’re not using this strategy in your business. Other people are every day and they’re finding they’re able to expand their advertising endlessly as a result.
Just click here to learn how to do this right now.
On to number three…
#3. “Warm/cold market prospecting is duplicateable.”
This argument goes right along with the first one.
If we’ve already established that prospecting people who don’t care about our opportunity one at a time is NOT an effective form of marketing (and in some cases, one of the worst forms when done incorrectly), why would you want to duplicate it?
Of course the whole point is supposed to be that making a names list and calling those people is supposed to be something that absolutely ANYONE can do without needing any money, skills, or experience whatsoever (not true, by the way)…
But in reality:
2nd Rate Methods Lead To
2nd Rate Results
Many MLMers might look at this and ask (as I would have in the past), “but didn’t John Paul Getty say that he would rather have 1% of the efforts of a hundred men than 100% of his own?”
And he did. But what he left out of that famous saying is that in order for it to apply, that 1% has to at least amount to SOMETHING.
The fact is, the old school techniques of trying to sell to unqualified prospects usually yield zero or even negative results for most MLMers and only ends up in frustration and failure.
And this is all assuming that the warm/cold market approach really is duplicateable in the first place.
But this is hardly the case.
It’s too dependent on how big your warm market is… what kind of people it consists of… and how much influence you have with them.
The problem is, most of us are not positioned very well as someone who our family and friends would see as a good person to follow into a business venture.
And in either case – whether you’re trying to recruit in your warm or cold market – when you’re prospecting people who have expressed little or no interest in your product or opportunity, only the most tenacious and pitbull-like reps can achieve any kind of consistent, ongoing success. Usually those who have had lots of experience in previous
sales positions.
Does This Mean That One-To-One
Communication Is Completely Out?
Absolutely not.
It’s simply a matter of shifting and redefining your idea of how and when to use it.
It’s just as important today as it ever has been – WHEN used correctly, with the RIGHT people at the RIGHT time.
Developing one-to-one relationships with your top business builders and your best prospects is very important…
But it’s definitely not needed for ALL your prospects. This tedious grunt work of sifting and sorting can and should be automated.
Most people find that when they do this, they literally get TEN TIMES the results.
No exaggeration. In fact that’s quite normal.
Here’s an example of just one such success story:
“I’ve Already Made Over $6,000 In
Commission Checks And I Have Attracted
Over 500 Prospects Who Came To Me”
“I’m a 22 year old Bulgarian and I came to this country about two and a half years ago. I came here to go to college and I’m pretty lucky because in my first few days of coming into this country I was introduced to the network marketing industry.
I was really enchanted by the idea of being in business by myself and having a residual income every month and all the different things that come with it. And so I was very motivated to make that happen. I started doing everything I was told I should do. I started prospecting everyone in my college, everyone in the gym, I started cold calling leads – a lot of leads. Many hours. And then I started investing a lot of money in inspirational and educational materials. Inspirational materials particularly to keep me cold calling…
I flew to California, I went to a $1,500 event with Jeffrey Combs – “Breakthroughs.” And then I flew to Las Vegas. I spent hundreds of dollars there for “First steps to success” – Danni Johnson, a big industry coach. I spent a lot of money on these CDs as well. In fact, after coming back from this event I had put scripts all over my wall because that’s what I had learned at that event. I had everything on the wall so I knew what to say in every different scenario…
And you know… this has been great. It has helped me grow a lot… but the fact is that in my two years of trying to build my business I spent a lot of money. Too much money. And I did not get back in return even a fraction of what I spent. So this was really a very unsuccessful way to build my business. And when I came across Ann Sieg’s book The Renegade Network Marketer, I was given hope.
I read the book and in my first month by applying the teachings of The Renegade Network Marketer I’ve already started making money and attracting prospects to me. And it has now been over six months and I’ve already made over $6,000 in commission checks and I have attracted over 500 prospects who came to me… are calling me… emailing me… and want to talk to me… this is really empowering. I’m making money even when they don’t join my network marketing opportunity and this is great because that’s what a real business is. Thank you Ann Sieg for teaching me and providing this book to the network marketing world.”
-Diyana Alcheva
Gresham, OR
To Your Success,
Ann Sieg
P.S. – If you haven’t read The Renegade Network Marketer yet, then go and pick up a copy for yourself. You can download it and begin reading it within three minutes.
It’s the best introduction to online marketing available for network marketers and it will show you how to truly stand out from the rest of the crowd so that you are THE only logical choice in your prospect’s mind.
Get your Copy of The Renegade Network Marketer and Free Bonuses for Just $1 Here:
“Well Worth Ten Times The Price”
“I’ve been in (and out) of the network marketing industry for over 7 years. After reading this ebook, I now realize the reasons why I was never truly successful. This is an amazing ebook!
It’s simply the most complete ensemble of information on how to market on the internet that I’ve ever seen. It’s well worth ten times the price.”
-Terry Shafer
Originally posted by Melanie Milletics at: MLM Duplication