Can I really tell you all I have learned about MLM in one single post? Highly doubtful! But I can certainly hit upon some of the highlights and can tell you about some pitfalls to avoid.
I have been working a home based Internet business since late 2000 ~ and for about the first 3 years it wasn’t a huge success. I worked with less than fantastic companies, with less than fantastic training and support and made some money because of my *lucky* nature… and skills that I developed along the way.
Because I needed to stay home with my small children, I learned how to build a business using just the Internet and the phone. I learned how to generate my own leads online, and also honed my prospecting and closing skills. Once I aligned myself with a decent company with a good payplan, I worked my way to a very sweet income.
Of course, Network Marketing, or MLM, is traditionally offline direct sales. Often called ‘relationship marketing’ or ‘word of mouth’ marketing, it is the movement of product through the distributors to their sphere of influence. With most companies you can get started for under $1000, and you have a truly unlimited income potential.
Sounds fantastic, right? Well, it should be. But there are some pitfalls to avoid, and some advice I can give you to keep in mind as you consider investing in a MLM company.
Quality Products in Demand: First and foremost, since money is made from the sale of ‘product’, you must ask yourself if the products would be bought and sold if there was no money making opportunity available? In other words, do you feel you would be able to acquire CUSTOMERS for the products? Are they of a superior quality, and priced at least somewhat competitively? If you think for a minute that you are only buying them to make money, and will sell only to people that want to make money and so on… walk away. There absolutely should be product focus, and customer acquisition should be taught and promoted within the company. If you choose a company with excellent products, you’ll be able to make money all day long with customers. Solid, residual income from happy customers who will give you referrals all day long!
Compensation Plan: Payplan is also incredibly important. Unless you have been around the block a few times you won’t know what makes a good payplan. The best you can do is take a look at a few similar companies and compare their compensation plan. Which is going to pay you the most money for your work?
Do they have an online system that you can direct your prospects to? It makes no difference if your prospect came from a Chamber meeting business card exchange, an ad in the paper, or a pay per click ad on Google. They must enter their name, email and phone on a capture page and be taken to a presentation. An email series should them followup with them automatically on your behalf. Of course you will call them ASAP too- Does the company provide the marketing system for you, or will that be an additional expense?
Professionalism: What is the corporate culture like? Attend conference calls, local meetings, webinars, etc. Are the founders, the CEO and their top representatives on the calls behaving with professionalism? You might be surprised at how many do not. I have been on some horrible calls, and even worse meetings. Be very careful who you align yourself with!
Training: Your sponsor will tell you ‘full training and support is provided’. Thats the nature of MLM. The sponsors do the training of those they enroll. But how is this done? Is there a systematic method to training you so that you will know exactly what you need to do to put cash in your hand that week? Or is it just ‘get some customers or enroll somebody and you’ll get paid’. Is your sponsor qualified to train you? If not, who do you have access to that IS? The best case scenario is that corporate has a training program in place and you can plug your new people into it immediately. Thats how you can truly leverage your time. Your job then isn’t so much to train, but to develop leadership in yourself and others.
Finally… we werent born Network Marketers, but thankfully this profession has come into its own and there are many excellent, professional trainers we can and should ‘plug into’. Always be a student, and know that each experience, whether its a win or a ‘failure’ is part of your marketers education.
Stay consistent, be persistent, and make your fortune in MLM.
Wishing you life’s best, Melanie Milletics
Originally posted by Melanie Milletics at: MLM Training
“Instant Customer Goldmine™ Retail Success System Virtually Guarantees a Feeding Frenzy Of Rabid “Cash-In-Hand” Buyers Begging For Your Product or Service!” Get This Free Special Report And Learn More Now!
A Bullet-Proof, Cash-On-Demand, Retail Success System So Simple, Anyone Can Use It To Generate Increased Residual Customer Profits In Any Market!
Have you just started a new business, job or career recently? Do you have product on hand, or a website, but no customers yet? How do you generate exposure and interest about your product and get lots of orders and sales quickly? What makes people buy from you? What is the best way to market a new product or service successfully in today’s tough economy?
More importantly, how do you differentiate yourself from all the others in your market selling the same or similar product or service? In short, how do you find and attract excited new buying customers and why should your customers buy from you or refer you to others they know instead of someone else?
These are critical questions that must be answered in today’s ever changing market place and this is exactly what you’ll learn and much more in Instant Customer Goldmine™!
This very simple, yet wildly effective system has been proven time and time again to quickly take people from nothing… no profits, no business, no advertising, no traffic, no sales, no income… to 10’s of thousands, 100’s of thousands, even millions in profits!
Some of Our Clients That We’ve Taught This System To Have Gone On To Become Multi-Millionaires!
The choice is yours. Once you have the knowledge revealed in Instant Customer Goldmine™, you’ll have the specialized knowledge to take any product or service you want, explode your sales and residual income from happy, loyal buying customers who seek you out and passionately refer your product or service to others they know.
Get More Customers, Sell More Product & Maximize Residual Income
The proven MILLION DOLLAR customer growth strategies contained in this exclusive Dani Johnson Instant Customer Goldmine™ program will work for you too if you;
Are in a home-based business, mlm or network marketing opportunity!
Sell products through home party plans, displays, booths or other trade shows!
Sell products or services online, marketing on the internet!
Have a retail or traditional brick-n-mortor style store front!
Work in retail sales, direct sales, corporate sales or account management!
ANY type of job or career where you interact with customers or clients either by phone, email or in person on a daily basis!
Any kind of service industry where you are required to meet requests or specifications by a customer or client!
Basically, any job, career or business where the success of your business or job depends on the satisfaction, enthusiasm and AMOUNT of quality buying customers you have on a daily, weekly and monthly basis! (Guess what – that’s YOU!!! No matter who you are, whether you realize it or not, the level of success you and your company have are directly related to how many quality buyers (customers) you can get and keep!)
The Instant Customer Goldmine™ system works in both good economies and bad. In fact, the worse the economy is, the more critical it is that you know the techniques taught in Instant Customer Goldmine™!
People Are Already Experiencing Incredible Results Using The Techniques You Will Learn In This Program!
Doubled Our Sales In One Month!
“We went from moving $8,000 in product in May, to $18,690 in June applying these techniques. Dani definitely left her footprint on my life and I will forever be grateful.” ~ A. W.
$1,500 In Just 2 Days! “My associates who were stuck in their business came out of Dani’s training and made $1,500 in retail sales within 2 days using what she teaches in ICG!” ~ N. B.
Instant Customer Goldmine™ Is A SIMPLE Yet Effective System, That Will Have Customers WANTING Your Product or Service, NO MATTER WHAT It Is!
Let’s face it, in these tough economic times, people are having to give up so much just to survive due to lack of cash flow. Are you going to be one of these people or do you want the security of knowing that you can make good money any time you need it?
There is no faster way to earn money than by gaining new customers or clients that repeatedly use your products or services. Unfortunately, most people get so excited about their products that they try to SELL potential customers on all of the great benefits. Many times the end result is that people run away or ignore you because they don’t want to be sold anything.
The secret to expanding your client base isknowing how to get customers coming to you month after month, asking if they can use your product or service. While others enthusiastically chase potential clients away by selling features and benefits, Dani will teach you how to have people calling you to find out how they can be considered to be your next great testimonial!
In this jam packed 4 hour audio program, International Business Coach and Relationship Marketing Expert, Dani Johnson will give you simple techniques that will uncover hidden vaults of profits that others don’t see!! The techniques revealed in the 4 hours of audio content have created so many results for our clients that Dani wanted to make them available to you. If you want the step-by-step tools and system to generate customers and INSTANT CASH on demand, then this is the training for you.
What If You Were Able To…
Position yourself and your product (or service) in a way that completely separates you from the masses and from the competition, leaving your prospects and customers no other option but to do business with you!
Discover marketing and advertising techniques that cost you next to nothing and always bring you NEW CUSTOMERS!
Have an endless stream of people APPROACH YOU about your product or service
Learn the secret to building long term LOYALTY with your customers
Discover how to leverage continual retail sales as a CONSISTENT INCOME STREAM in your business
Get others to expose your products, websites and brochures for you willingly and enthusiastically
Discover the one simple response that will handle ANY objection – using this will cause your sales and profits to soar!
How to get your customers to do all the work for you
Uncover the real secret that moves people to buy your product immediately
Become a Professional and not an Amateur at promoting your product or service
Learn a guaranteed close that created a multi-billion dollar business
Uncover a simple tool that creates curiosity about your product without saying a word
Learn a technique that will compel customers to buy from you instead of your competition
Know how to confidently ask for referrals and get them every time
Let An Expert Show You The Secrets of Developing A Long-Term Residual Sales Pipeline!
Dani Johnsonis about to give you the very same customer attraction and growth secrets she has personally used to develop millions in profits for herself and her clients! For the first time ever, Dani is sharing the exact strategies and techniques she used to launch a career that has impacted the lives of hundreds of thousands of clients worldwide.
Over the years, Dani has helped everyday average people, with or without sales or marketing experience, develop closing and conversion ratios as high as 90%!
Through Instant Customer Goldmine™, Dani will show you exactly how to Put INSTANT CASH In Your Pocket WHENEVER YOU NEED IT!
Don’t reinvent the wheel. Here is your chance to learn directly from someone who went from living out of her car with $2.03 to her name to earning her first million in 2 years, who is now one of the most sought after success and marketing coaches in the world.
Learn Secrets To Fast, Explosive Profits That Come From A Hungry Loyal Customer Base:
Check Out What You Will Learn From These 4 Jam Packed Audio Sessions:
1. Discover techniques to expose your product 24/7 to get new clients contacting you DAILY. Dani reveals her secrets on how she used a $2 advertising campaign to make $1000’s in retail profits, working PART TIME. This simple marketing strategy will have people APPROACHING YOU about your product or service! Discover simple conversation starters that always result in a sale.
2. Gain access to a sales script that helped ordinary average people with no sales or marketing experience hit up to 90% closing ratios almost overnight. No matter how much or little experience you have, this script will deliver results and line your pockets with cash instantly and it can easily be modified to sell your specific product or service.
3. How to Answer ANY Question or Objection. Selling your product is not rocket science. Learn the Strategy and Phrase that Dani used to successfully answer EVERY question and objection!
4. Learn the 3 Simple Steps that lead your customers to place orders with you time and time again. Watch your residual income increase as your customer base grows each month without fail!
5. Creating an arsenal of satisfied customers and stories that will turn into Profits. Watch the customers do the selling for you. Discover how to mobilize an army of loyal customers who refer to you a continuous stream of new customers assuring that your check grows every day!
6. Learn the Most Profitable Presentation Strategies. Dani will show you how to utilize the 3 Step Process to duplicate highly effective and profitable presentations within just a few days. Watch as you replicate the sales process whether it’s a retail store, online marketing or home business, creating even more residual income!
7. Creating Loyal Customers. You will discover the keys to keeping a customer for life. Proven techniques that create value and relationship between you and your customer and how to always have them give you an endless list of referrals.
8. Turn Your Clients Into Your Best Business Partners. Learn simple strategies that motivate your clients to become your best, most productive business partners.
Just One Strategy Taught In Instant Customer Goldmine™ Can Bring $1000’s (or MUCH more) Of Residual Income Every Single Month!
$3.8 Million In One Year! “I was a totally stressed out, overworked business owner who was working way to many hours. Using the techniques Dani teaches in Instant Customer Goldmine™ my business went from $720,000 to $3.8M in one year – all while cutting my working hours in half! If you want to get to the next level inside of your business, by working less and making more, then you need to plug into this system right away.” ~ Carmen U.
$1,000,000 In First Year Profit! “I started a retail store from the ground up, and using Dani Johnson’s system we’ve been able to generate over $1,000,000 in profit using what she taught! I also was able to pay off $90,000 of personal debt in the last 16 months. Since plugging into Dani Johnson, my life has been completely changed!” ~ Steve B.
$20,000 In 4.5 Hours!
“I went out and in 4 and a half hours I generated over $20,000 of product volume using what Dani taught me.” ~ Mazi S.
Instant Customer Goldmine Is Loaded With In Depth, Idiot Proof Specific Information Showing You Exactly How You Can…
Get people wanting to purchase what you have to offer without you having to SELL or CONVINCE them
Use simple but very effective business tools that lead potential customers to easily make a decision to buy from you
Never have to work hard for a sale again by getting one of the laws of success to work in your favor every time
Learn a list of proven methods to expose your product so that the stream of new prospects and customers never dries up
Network with other professionals who will constantly refer you as the best person to buy from in your industry
Discover the pitfalls of building a large clientele and how to avoid making mistakes that will cause people to do business with your competitors – this information alone could save you thousands!
How to be unique and stand out at trade shows (or any presentation) so that attendees always choose to do business with you first
Understand the only three things a potential customer cares about and how to always satisfy all three and get the sale
Identify the 3 different markets and how to successfully expose what you offer to each of them
Read simple scripts that give you the exact words to say to achieve a 90% closing ratio
Establish immediate trust and integrity with total strangers so that they will instantly want what you have
Know exactly what motivates people to buy from you so that you don’t waist your time rambling about things they don’t care about
Master a simple phrase that closes even the toughest prospects with ease
Conduct a 3 step presentation that gets people’s attention and causes them to take action
Build instant credibility to your company’s representatives, products and services so that they feel completely comfortable doing business with you
Get people to show up to your presentations and even bring others with them
Upgrade your loyal clients to become your best business partners
Over $180,000 Per Month In Product Volume!
“Prior to Dani’s training, I was broke and confused, with no clear direction in life. After learning Dani’s system, I watched my business go from nothing to over $180,000 per month in product volume.” ~ Dawn A.
Promoted 2x On My Job Within Just 90 Days! “Taking this knowledge and applying it to my job, within 90 days, I was promoted twice, and now I am in charge of the final interview process in our company. I also have two team members that are in line for a promotion as well as a direct result of Dani’s training. If your business is dealing with people in any way, you need to plug into Dani Johnson.” ~ Jay C.
You have a chance to receive 4 hours of coaching from one of the world’s most sought after success coaches, at home, at work, in the car or anywhere you go! Once you have this audio program you can put it into your computer, iPod or mp3 player. Your ability to learn on the go will make it ultra simple for you to generate those retail profits immediately! (But I’ll warn you, if you’re the type of person who is lazy, and looking for something for nothing or not willing to do the tough work it takes to become ultra successful, then this program is probably not for you.)
Imagine A Perpetually Growing Database Of Satisfied Clients Who Continue To Willingly Bring You An Endless Stream Of New Referrals, Providing Ongoing Residual Profits!
INSIDER TIP: Use this exclusive audio training program from Dani Johnson to plug your existing team (as well as new prospects, recruits, and employees) into so they get totally fired up and equipped for production in their business! This will have a HUGE impact on your business growth and income. Putting people in front of Dani for training, equipping and motivation is probably the most profitable and best kept secret in the industry! Just ask other TOP Dogs who are working less, and making more than ever before by outsourcing their training and development to DaniJohnson.com.
IF… you see the BIG picture potential of this training, and if you are sick and tired of things staying the same year after year, OR… you are already a proven leader in your company AND you want to see double, triple or quadruple growth, AND you’re looking for an opportunity to get your team motivated and equipped for massive success – then don’t wait another minute.
How To Maximize This Training Program… By Following These 2 Very Simple Steps Right Now, We Will Make Instant Customer Goldmine™ Available For Instant Download So You Can Immediately Begin To Experience The Training While Your Physical Product Is Being Shipped:
1. First, get your own personal copy of Instant Customer Goldmine™ immediately. Once you submit your order, the 4 audios and the 3 bonuses will be available for immediate download so you don’t have to wait. The value of this information is worth thousands. Dani’s personal 1 on 1 coaching time is now upwards of $500 per hour and it is worth every penny. The results her clients experience are so dramatic that her schedule is booked months in advance. But the small investment for this program is just $97!
2. Second, forward this webpage or the email you received about Instant Customer Goldmine to EVERYONE you know who wants to increase their skill and ratios in the area of expanding their customer base. If you have a team of 2, 5, 10, 20 people, or 100’s or 1000’s of people – do not, I repeat, DO NOT wait to let them know about this program! Let them know right away that they can access 4+ hours of Dani Johnson training for just $97 and that they’ll learn the key things that are stopping their businesses from moving forward and hitting their goals. As you read this, others are already raking in INSTANT CASH so ACT NOW! Email everyone you know, so you’ve done your part. Then, start making calls. That’s right. If you want your business associates to benefit from this information like you, then get on the phone, don’t rely on email. Get on the phone and tell them about it ASAP! Promote it in your weekly calls, on your website, every time you talk to new prospects, anyone who wants to learn how to retail their product or service with confidence! This training absolutely will do it for them, we guarantee it!
Create An Incredible Customer Experience That Turns Satisfied Customers Into Lifelong Client Evangelists!
Order Now And Receive 3 BONUS Items That Will Turbo charge Your Cash Generating Results – But Hurry Before They’re All Gone!
Bonus #1: To help you lock in the profit generating strategies and techniques contained in the Instant Customer Goldmine™ audio program, we are also including transcripts of the recordings. By downloading these transcripts, you can follow along in writing, highlighting the most important nuggets as you go along. Experts agree that combining written material with audio provides you with much higher retention and faster results.
Bonus #2: By ordering now you will have access to an exclusive LIVE VIDEO TRAINING where Dani shows you exactly how to apply the Instant Customer Goldmine™ strategies and techniques. By watching this live session, you will discover the body language and gestures Dani uses in real life role play situations that get people to buy every time. This bonus video alone is worth several times the cost of the entire program. But hurry, we’re only giving a few of them away!
Bonus #3: A NEVER BEFORE RELEASED Script that will show you exactly how to follow up and get people moving forward. The mystery of how to get your clients to go to work for you is solved once and for all in this script. The first time you successfully use this script alone will generate huge returns!
Originally posted by Melanie Milletics at: MLM Customer
Integrate Internet Marketing and Relationship Marketing and you will be unusually successful in your MLM. Ignoring “Old School” methods and only embracing the “New School” is simply foolish.
I was amused to learn the words “Web 2.0″ and then later, “Attraction Marketing” . As a home based business owner who built my business using the Internet and the phone, I had been using those methods to build my business long before there were labels attached. In fact, the coining of them was such a non-event for me that I missed an opportunity to corner those SEO terms – bummer! The term “Attraction Marketing” is absolutely huge now and the experts abound!
Network Marketers across the world are embracing the “New School” way of building an MLM business by tapping into the millions of prospects who are online looking for ways to become financially free. They are learning how to set up their blogs, build capture pages and how to market those sites using social media like twitter and facebook, search engine optimization and video marketing. It’s a frenzy of learning and application. The content going up is staggering!
We’ve really done a good job of training up the competition
Now, I don’t really believe that there is scarcity of prospects – but there is scarcity of attention spans. And if all the “New School” Network Marketers are out there teaching “Attraction Marketing“, and posing as experts… where does that leave YOU? If you are trying to claim your spot on the net, how will you stand out? How will you generate a lead in an environment where everyone is standing up and yelling ‘pick me, pick me’ ?
I don’t know man, I just don’t know… maybe we’ll have to go back to the “Old School” methods of prospecting…
What are the ‘Old School’ methods, really? Does it mean making a list of your friends and family and expecting them all to be your business partners? That each and every one of them is just waiting to be an entrepreneur? Or how about standing at the mall and accosting strangers about making extra money, doing just what you are doing? No way, you say – that’s how you end up in the NFL. “No friends left” after you have unprofessionally approached them all with something that they weren’t asking for.
Is that really what is meant by “Old School” networking? Of course it isn’t, but its what you will hear from those who will tell you that the ‘Old School’ methods of building a MLM business are dead. They will make the offline methods sound stupid and downright degrading. They will make it sound like you’d be a fool to follow the advice of the MLM millionaires who all built their business offline because ‘things are different now’.
Come on, do you really think things are THAT different? People are still people, and this is still a word of mouth business.
So what does “Old School” really mean, and why should you have respect for the ‘Old School” masters, instead of disdain for the term? Its Relationship Marketing at its best. It is listening for the needs of people and giving them an option to fill those needs. It’s connecting with people in your community who are looking for what you have to offer.
It was never, and never will be about chasing your friends and family, people!
Right now, there are people all over the world making huge money in MLM building OFFLINE, using “Old School” methods. Right now, people are collecting six figure checks.
Are you?
If not, perhaps its time you took a look at expanding your skill set to include offline methods of building your business. If you are really an entrepreneur with a product or service that the market is asking for – then you should have no trouble connecting with people who have a need for what you offer.
I’m an Internet Network Marketer and have been building my business online for 8 years. I generate my own leads and call my prospects after they have been exposed to the business through an online presentation. I have mad phone skills and people close themselves on my opportunity all the time.
However, I take every opportunity to look people in the eye and hand them my business card. Their attention to my website is far more valuable than the thousands of clicks I will get to this blog post. They are far more likely to take action to either become a customer, or even a distributor. Why? Because I looked them in the eye and professionally introduced what I do. I heard their need and I addressed it. They can see that I am genuine, am not at all a slimy salesperson, and if they have a desire to move forward, its on them.
My friends and family know what I do – and they are my CUSTOMERS. They aren’t entrepreneurs, and I wouldn’t prospect them for the business opportunity. But they do BUY MY STUFF!
If you are a closet entrepreneur, you are missing a huge profit zone. Get over it already and be the professional you strive to be. Introduce your product or service and let everyone know what you do. Would a paycheck for doing so really be so bad?
There is so much more to this- pages and pages worth. But you really must know that all of the internet marketing prowess in the world is not going to make you residual millions in MLM. You simply must learn the skills of Relationship Marketing. Your upline leader making 6 or 7 figures can tell you how to build a huge business. Listen!
By all means, learn and understand Attraction Marketing and apply those methods of lead generation. But what the heck are you going to say to those wonderful people who have asked you for more information? Learning Wordpress won’t help you with the one thing that will earn you a check – closing the prospect!
You can get generic Relationship Marketing training from Dani Johnson or Todd Falcone. These 2 are the real deal. I plug into the expert training from both of these MLM coaches all the time. Both of them clearly know that you must hone your prospecting and closing skill set, no matter how you generate a lead. They can both teach you how to generate endless leads offline, expose them to the opportunity, follow-up, close, duplicate, and ultimately lead a team. And if you are generating leads online – its the same skill set! These MLM coaches know how to combine the Old School with the New School Attraction Marketing methods – and guess what? They are unusually successful!
